American Honda Motor Co., Inc. announced a pledge of $250,000 to the American Red Cross Disaster Relief Fund to assist the Red Cross in providing shelter, relief and recovery support to those affected by the Southern California wildfires.

In a press release distributed by PRNewswire, American Honda informs that they are working with the California Governor's Office of Emergency Services to assess and identify its need for emergency assistance materials and resources such as Honda-made vehicles, generators, and other products, and will donate these materials as requested.

"The American Red Cross and California Governor's Office of Emergency Services are on the front lines in this tremendous effort to turn back the fires, and Honda salutes their efforts and their dedication," said Tetsuo Iwamura, President of American Honda Motor Co., Inc.

In addition to the $250,000 pledge and offer of materials, Honda will provide a 100 percent match of any funds donated to the American Red Cross or other applicable organizations by the approximately 7,000 associates (employees) of American Honda and its subsidiaries.

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