The Martisor holiday in Moldova started
Every spring on March 1 people in Moldova, along with their neighbors in Romania and elsewhere where Romanians live, celebrate Martisor. They celebrate the rebirth of life after the hard winter. On this day men offer to their beloved women flowers and martisors (the symbol of serenity and happiness).
The tradition's origins go back to Dacian times (Romanians’ ancestors). It was previously called "dachia dragobete" - the end of winter. The pin-charm could only be made during the winter months and worn after March 1st. In earlier times, the Dacians would hang little coins from a thin, twisted black and white wool rope. The coin type - gold, silver, or metal - dictated the individuals social status or wealth. The coin charms were originally used to provide both luck for the future and protection from the environment to the wearer. The ropes stood for the advent of summer, warmth, and regeneration (white), while intertwined with the constant presence of winter, cold, 
and death (black). The amulets were also believed to enhance fertility, provide beauty and prevent sunburn in women! Young girls even threw the amulets toward the sun to prevent freckles! They were worn on the wrist or pinned over the heart. Many wore the pins until trees began to bloom, hanging the amulets in the tree branches after that point.
In modern times, the pins lost their talisman properties and became symbols of love. The black ropes were replaced with red, possibly influenced by the Valentine practice of the western world. The delicate wool ropes are still a "cottage industry" among the country people today. They still comb out the wool, dye the floss, and twist it into thousands of tassels. In certain areas the amulets are still made with black and white ropes - for warding off evil!
There are a few legends that explain this ancient beautiful tradition. See full article here: Martisor – a beautiful tradition in Moldova and Romania
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